Using SlideShare as a Marketing Companion

If you run a business, own a brand, write a blog, provide a service, or sell a product, then you should have some kind of marketing strategy. With web development and technology making huge strides every day, there is no shortage of tools available for developing an effective plan for promoting your business. Among the commonly mentioned “Web 2.0″ marketing methods are blogs, social networks, Twitter, podcasts, and video, which all allow you to engage your audience, develop meaningful connections with clients and other like-minded people, and promote your business to people who actually want to learn about it. SlideShare is another (free) tool to slip into that marketing belt.

If you know how to use Powerpoint, then you already have what it takes to market on SlideShare. The site allows you to upload presentations from Powerpoint, OpenOffice, or a PDF file, and share it publicly on the web. As is typical with most social sites, you can connect with other people, comment on their presentations, and develop conversations and relationships with people who are interested in what you have to say. Easily share a tutorial, embed the slideshow into a blog post (like on the Influential Marketing Blog), show off your accomplishments (like Guy Kawasaki), share about your business (like Zappos), promote a property listing (like Realtor Teri Michon), or include links to it from your blog and online marketing material. There are a hundred other ways to use the service… what ideas do you have?

SlideShare presentations are placed into categories for easy visitor searching and can include hyperlinks back to your site, YouTube videos, and voice narration. This can be a very powerful companion for your existing marketing strategy; it’s easy, effective, and free.