Searching for the perfect candidate is a difficult task when there are plenty of prospects on the market. The problem with multiple opportunities is in separating the wheat from the chafe. Today, because of the increase in the unemployment ranks, Job seekers apply for a variety of positions even if the skill set they currently have is off the mark from the description listed in an employment ad. The tight market has made job seekers think about future employment in a more open minded manner. The old confines and constraints that a position would normally hold in a fast paced employment market (i.e. travel, salary, benefits) have become secondary to job seekers. Job seekers who have been out of work for awhile or who have immediate financial constraints are willing to forgo their desires for the immediate need of employment today.
How does an employer sift through applications to find their “glass slippered” candidate? Here are the top three ways to find the employee that fits your employment ad.
Get back to networking at its most fundamental level. Networking among peers for recommendations is still a top notch way to find qualified prospects for the employment ad you’re looking to fill. Don’t stop with immediate business associates who you come into physical contact with daily or even once in a while. Network online using business social networking sites. LinkedIn allows you to connect with employees, employers and contractors in a social atmosphere. Join groups that cater to your specialties and interests and you will soon be networking with like-minded business professionals. Use the keyword search tool to find contractors and job seekers in the network and peruse their business profiles and recommendations. Post questions to other business owners on how they found top candidates online and put their recommendations to use.
Extend your reach even further by purchasing a premium account so that you can reach out to recruiters and send direct “inmails” (emails) with the normal free account restraints.
All of a company’s online advertising efforts need to filter through every branch of opportunity. Spread your roots and extend the reach of your employment ad by using simple syndication. The best syndication is the “set it and forget it”, low maintenance approach. Create a branded employment ad with a detailed description of your job specifications and requirements. Go for the gusto. You need to be succinct and to the point without cutting away too quickly from the details. Include your expectations and some of your wish list too. This will help to filter out the meat and potato prospects from the garnish on your application plate.
Choose a cost effective solution that will syndicate your employment ad and do the heavy lifting for you. Job seekers aren’t just on Monster.com or HotJobs, they are reaching out across niches, job boards and social networks across the Web 2.0 space. Online advertising companies who continuously ad new websites to their syndication list will provide you with the reach you need for your employment ad.
Who you know is important. Getting to know the connections of who you know is just as important. Take some time to create a well with a link to your company and clear contact information. Invite people you know to connect with you on Twitter and advertise your Twitter account on your website and employment opportunities page. Seek out potential candidates by using a simple search function of twitter or a more advanced search application created for twitter.
Talk about your company- its perks, its searches, its qualities, its products, its likes, its and dislikes by microblogging online. By using a platform like Twitter to microblog and in 140 characters or less, you can build a branding history behind your company. Who you know will connect you with people whom you might like to know. Associate with these people and they can connect you with even more people.
Suddenly who you know becomes an expansive and endless opportunity for you to find candidates who are ready, willing and able for employers to find them online