With today’s announcement of the Google-Twitter search deal and the Bing- Twitter search deal, it is more evident than ever that Twitter should be an important part of your SEO strategy.  Why?

Well, if Twitter results are going to appear in Google and Bing search results, don’t you think it’s a good idea you get your important information on Twitter?  Google is going to pull in what people have tweeted on Twitter. For example, if you search for “online advertising” in Google, you may see some tweets in the Google search results that relate to this search, and possibly even some of this http://search.twitter.com/search?q=online+advertising integrated into the Google search results themselves.

It will be interesting to see how Google displays the tweets in their search results. Will they display them within their regular search or will it be a side option? I have concerns about spam issues. The spammers know how to hijack all the Twitter trending topics with their spam links. I hope Google has a good way to filter this stuff out.

So for all those who argued Twitter has no importance for SEO – think again.

Google+Twitter = important for SEO.
Bing+Twitter = important for SEO.

Welcome to “real time” search!

Do you pay attention to what’s being said about you and your brand?

It can sometimes be overwhelming and time consuming to keep up with your web presence. Do you know if others are talking about you or your company on the internet? Are you engaging in these discussions about “you”? These discussions may be not even be negative but instead may be a simple mention or even praise. If it is a negative comment or discussion are you there to defend yourself in a timely manner? If it is positive are you there to give your thanks?

Following are a couple of basic resources you can use to help monitor what’s being said about you or your company.

SETUP GOOGLE ALERTS

http://www.google.com/alerts

TWITTER SEARCH FEED

In addition, I add a Twitter search feed to my Google reader. You can get the Twitter search feed by going to http://search.twitter.com, perform a search for your name or company and then click the “Feed this query” link.

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DISCUSSIONS ABOUT YOU IN ONE PLACE

Once you have the Twitter feed, you can simply add it to your Google Reader. Now you have web, blog, news and Twitter discussions about you all in once place. This makes it much easier to respond and connect with others who are discussing “you”.