Monitor What’s Being Said About You and Your Brand
Do you pay attention to what’s being said about you and your brand?
It can sometimes be overwhelming and time consuming to keep up with your web presence. Do you know if others are talking about you or your company on the internet? Are you engaging in these discussions about “you”? These discussions may be not even be negative but instead may be a simple mention or even praise. If it is a negative comment or discussion are you there to defend yourself in a timely manner? If it is positive are you there to give your thanks?
Following are a couple of basic resources you can use to help monitor what’s being said about you or your company.
SETUP GOOGLE ALERTS
TWITTER SEARCH FEED
In addition, I add a Twitter search feed to my Google reader. You can get the Twitter search feed by going to http://search.twitter.com, perform a search for your name or company and then click the “Feed this query” link.
DISCUSSIONS ABOUT YOU IN ONE PLACE
Once you have the Twitter feed, you can simply add it to your Google Reader. Now you have web, blog, news and Twitter discussions about you all in once place. This makes it much easier to respond and connect with others who are discussing “you”.
