It often surprises me how many business professionals do not stay in touch with their existing customer base.  When someone makes the decision to become your client, chances are very good that they are interested in your product and what you have to say about your business.  Are you keeping your clients updated?  Are you reminding them that you are “here” and “available”?  If not, they may forget and move elsewhere.  Here are a few ways to keep your clients reminded of “you” and your products or services.

Monthly Newsletters

Monthly email newsletters are a great way to keep your clients updated.  These newsletters can highlight product updates, discounts, relevant news and even tips.  Most will appreciate news and tips you offer them especially if it relates to them.  Perfect example are Real Estate Agents.  If you have a client base of past buyers or even buyers who are on the fence, most will appreciate monthly newsletters informing them of the local housing market, real estate news, home selling tips, current loan rates and even local events.  This will position you as the local real estate expert and increase their confidence in you and your services.  Creating Real Estate Newsletters is snap with the SimplyConnect Newsletter system.

Your Blog

Yep, a blog!  Inform your clients about your blog and let them know you often post valuable information on it.  Place an RSS feed and/or a subscribe option on the blog that will allow your clients to easily subscribe to it.  Feedburner offers a blog subscription option that will allow your readers to receive emails everytime you make a post to your blog. Remember to fill your blog with valuable, relevant content that will also attract visitors from the web via search engines. Here are some tips for writing effective titles for your blog posts.

Cards

This can get expensive if you do it often but once or twice a year is a nice touch.  We send out Holiday cards each year to all of our ClassifiedFlyerAds.com subscribed members.  Many of them send us cards too and many others will send us a thank you email for the card.  It’s a great way to show your clients that you appreciate them.

How do you keep in touch with your clients? Let us know!

Photo credit: littledan77