Rather than writing a lengthy post explaining why putting the time and money into creating a mobile-friendly website is worth the investment, we thought it would be better to provide you with data from one of our own websites instead and let the facts speak for themselves.
We recently made the investment to create a mobile-friendly version of our RentShout.com rental search directory and were surprised and pleased with the results. Below are the results, by device, that the rental directory is receiving after the mobile version has been put in place. Keep in mind that these numbers are only taking into account traffic coming from mobile devices.
|Device||Unique Visits||Page Views||Avg Time On Site||Bounce Rate|
|Android||Up 149%||Up 22%||Up 17%||Improved 13%|
|iPhone||Up 106%||Up 45%||Up 44%||Improved 16%|
|iPad||Up 108%||Up 38%||Up 31%||Improved 14%|
|iPod||Up 93%||Up 93%||Up 24%||Improved 22%|
|Blackberry||Up 96%||Up 96%||Up 35%||Improved 7%|
|Avg Total:||Up 120%||Up 35%||Up 29%||Improved 14%|
Unique Visits = How many unique visitors accessed the site
Page Views = How many pages on your site your visitors view
Avg Time On Site = How long do your visitors stay on your site
Bounce Rate = How many of your visitors leave your site without going to another page on your site or performing an action
As you can see from these results, visits, views, and time on site have all increased and bounce rates have improved significantly. Our unique visits from mobile devices have increased by 120%, we have fewer visitors leaving our site and those visitors are staying longer and viewing more pages. All of this has been achieved only 30 days after creating the mobile-friendly version.
Having a mobile-friendly website was absolutely worth the investment for us, and we believe it can be worth it for you, too. If you are not able to invest right away on a mobile website version, we suggest creating mobile ads for your products and services so you can benefit by capturing consumers who are using mobile devices.