Whether writing a title for your classified flyer ad or a post on your blog, it is very important to do it right. An effective title can oftentimes be the difference between a successful effort and a flop. Here’s a few tips to consider:

For Online Classified Flyers

Online flyer ads are great for promoting products or services online, but are most effective with a targeted title. Since these are syndicated to web directories and indexed by search engines, it’s important to keep search terms in mind. Think about what you are offering, then think about what your buyers and clients might actually type into Google. An effective title will synchronize these two concepts so the searcher finds just what they’re looking for – your ad. Many people, to their own detriment, try to title their flyers with catchy phrases, much like they would title an article, essay, or blog post. This creativity is lost on an online flyer, since buyers and clients rarely conduct a search using that phrase.

For Blog Posts

A blog post is a whole different ball game. Think about your Blogsite from the visitor’s perspective. Try to title your posts in such a way that would appeal to a visitor, as well as search engines. Search engine optimization definitely has its place, but remember,  foregoing the usability of your site and the functionality of your posts for a little SEO juice is not going to encourage visitors to return or refer others. If you are clever enough to title your posts in such a way that they will be search engine friendly and visitor friendly, then you’ve found the jackpot. Remember also that you can always use tags and titles for an SEO boost, without compromising the user experience one bit.

Whether a blog post title or a flyer title, it is often the reason that someone decides to read further or move along. It is worth the time invested to put some thought into who your audience is and what they’re looking for. Now go and title wisely!

Image credit: Paul Worthington