I must admit one of my favorite parts of the Super Bowl are the commercials. Maybe it’s the business in me or a little of the marketing in me. Or maybe it’s the anticipation of being shocked or surprised. As I sat and watched the Super Bowl commercials, I laughed at some, I was bored with others, and even smiled at the countless beer commercials. Out of all the commercials, there was one that stood out and made me actually take notice. It made say out loud, “that was brilliant”. It wasn’t a commercial that was funny, it wasn’t controversial, it wasn’t even all that entertaining. It didn’t even have any actors or speaking. What it was, though, was simple, direct and showed you exactly what they can do for you.
The best Super Bowl commercial in my book was the Google commercial. It was brilliant. But again, maybe that’s the business in me or a little of the marketing in me speaking.